The modern world provides a huge number of opportunities for earning money on the Internet. One of the most popular and profitable ways is traffic arbitrage on social networks. Facebook is one of the largest and most promising platforms for arbitrageurs, but novice specialists often make mistakes that can lead to failures and loss of money. Let's look at the main mistakes that novice arbitrageurs make on Facebook and how to avoid them.
1. Uncertainty of the target audience. Novice arbitrageurs often do not pay enough attention to determining the target audience. They try to attract as many users as possible without taking into account their interests and needs. As a result, advertising does not lead to the desired results, and the budget runs out quickly. To avoid this mistake, it is necessary to analyze the target audience, determine its interests, needs, age, gender and other parameters. This will allow you to create a more effective advertising campaign and save your budget.
2. Wrong choice of advertising format. Novice arbitrageurs often choose an inappropriate advertising format, without taking into account the features of the product or service. For example, if you sell products for children, then the video format may be more effective than the image format. If you are selling services, then the carousel format may be more suitable than the single image format. To avoid this error, it is necessary to analyze the product or service, determine the features and choose the appropriate advertising format.
3. Insufficient testing. Novice arbitrageurs often do not conduct sufficient testing of advertising campaigns. They run ads on all settings and wait for the results. As a result, they don't get the data they need and can't improve the campaign. To avoid this error, it is necessary to test on different settings, compare the results and improve the campaign.
4. Poor choice of the offer. Novice arbitrageurs often choose an unsuccessful offer that does not attract users. They do not take into account market demand and do not analyze competitors. To avoid this mistake, it is necessary to analyze the market and choose a suitable offer that will attract users.
5. Insufficient attention to analytics. Novice arbitrageurs often do not pay enough attention to the analytics of advertising campaigns. They don't look at key metrics, don't analyze errors, and don't improve the campaign. To avoid this error, it is necessary to establish key metrics and monitor them, conduct error analysis and improve the campaign.
Practical examples:
1. One of the novice arbitrageurs launched an advertising campaign on Facebook without identifying the target audience. The advertisement was aimed at all users of the social network. As a result, the campaign did not lead to the desired results, and the budget quickly dried up. After analyzing the target audience and changing the campaign settings, the results improved.
2. Another arbitrageur chose an inappropriate advertising format for the sale of goods for children. He used a single image format that did not attract the attention of users. After analyzing the product and choosing the appropriate advertising format (video), the results improved.
3. The third arbitrageur did not conduct sufficient testing of the advertising campaign. He launched the campaign on all settings and did not receive the necessary data to improve the campaign. After testing on different settings and analyzing the results, the campaign became more effective.
Conclusion: novice arbitrageurs need to take into account the main mistakes that can lead to failures and loss of money. They should identify the target audience, choose the appropriate advertising format, conduct testing, choose the appropriate offer and pay attention to analytics. Only then will they be able to succeed in arbitrating traffic on Facebook.
