Multiformat ads are a new tool that helps improve the results of traffic arbitration on Facebook. They allow you to create ads in different formats, such as images, videos, carousels, etc., and show them on different devices and in different places on the site. In this article, we will look at how to use multi-format ads to improve the results of traffic arbitration on Facebook in the longrid format.
Advantages of multiformat ads
Multi-format ads allow arbitrageurs to increase the effectiveness of their Facebook campaigns. Here are a few advantages they provide:
- Increase conversion. Multi-format ads allow you to display different ad formats on different devices and in different places on the site. This helps to increase the conversion rate, as the ads will be more relevant to the target audience.
- Increase in CTR. Multi-format ads allow you to use different ad formats, which allows you to attract more attention and increase CTR.
- Increased ROI. Multi-format ads allow arbitrageurs to use different ad formats, which allows them to increase ROI.
Examples of using multiformat ads
Example 1: Mobile app promotion campaign
Let's say you have a mobile app that you want to promote on Facebook. To do this, you can use multi-format ads to show different ad formats on different devices and in different places on the site.
For example, you can create a campaign that will show images in the news feed on the desktop, videos in the news feed on mobile devices and a carousel in an ad block on the desktop. This will allow you to attract the attention of the target audience and increase conversion.
Example 2: Product promotion campaign
Let's say you sell products through your online store and want to increase sales on Facebook. To do this, you can use multi-format ads to show different ad formats on different devices and in different places on the site.
For example, you can create a campaign that will show images in the news feed on the desktop, videos in the news feed on mobile devices and a carousel in an ad block on the desktop. This will allow you to attract the attention of the target audience and increase conversion.
Example 3: Service promotion campaign
Let's say you provide services and want to increase the number of customers on Facebook. To do this, you can use multi-format ads to show different ad formats on different devices and in different places on the site.
For example, you can create a campaign that will show images in the news feed on the desktop, videos in the news feed on mobile devices and a carousel in an ad block on the desktop. This will allow you to attract the attention of the target audience and increase conversion.
Output
Multiformat ads are a powerful tool that helps improve the results of traffic arbitration on Facebook. They allow you to create ads in different formats, such as images, videos, carousels, etc., and show them on different devices and in different places on the site. Use multi-format ads to increase the conversion, CTR and ROI of your Facebook campaigns.
