In the world of Facebook traffic arbitrage, conversion tracking is one of the most important tools for determining the effectiveness of advertising campaigns. Without properly configured conversion tracking, arbitrageurs cannot accurately determine which campaigns are working and which are not working. In this article, we will look at how to set up conversion tracking on Facebook to arbitrage traffic in the longrid format.
Step 1: Creating Conversion Goals
The first step in setting up conversion tracking on Facebook is to create conversion goals. The conversion goal is the action that you want the user to perform on your site after they clicked on your Facebook ad. This can be buying a product, filling out a form, subscribing to a newsletter, etc.
To create conversion goals on Facebook, go to the \"Events\" section in the \"Create\" menu on your page. Then select the type of conversion goal that corresponds to the action that you want the user to perform on your site. For example, if you want a user to make a purchase on your site, select \"Purchase\".
Step 2: Installing the Facebook pixel on your website
Once Facebook conversion goals are created, the next step is to install a Facebook pixel on your site. A Facebook Facebook pixel is a small piece of code that you place on your site to track users' actions after they clicked on your Facebook ad.
To install a Facebook pixel on your site, go to the \"Pixel\" section in the \"Create\" menu on your page. Then copy the pixel code and place it on every page of your site where you want to track user activity.
Step 3: Setting up Conversion Events
After installing the Facebook pixel on your site, the next step is to set up conversion events. Conversion events are actions that users take on your site after they have clicked on your Facebook ad. For example, if you have created a conversion goal \"Purchase\", then the conversion event will be a purchase on your site.
To set up conversion events on Facebook, go to the \"Events\" section in the \"Pixel\" menu on your page. Then select the type of conversion event that corresponds to the action that you want the user to perform on your site. For example, if you have created a conversion goal \"Purchase\", then select the conversion event \"Purchase\".
Step 4: Setting up Conversion Reports
After setting up goals and conversion events on Facebook, the next step is to set up conversion reports. Conversion reports are data that shows how many users have performed an action on your site after they clicked on your Facebook ad.
To set up conversion reports on Facebook, go to the \"Reports\" section in the \"Events\" menu on your page. Then select the type of conversion report that corresponds to the action you want the user to perform on your site. For example, if you have created a conversion goal \"Purchase\", then select the conversion report \"Purchase completion\".
An example from practice:
Let's say you advertise a product on Facebook and want to track the number of purchases that users make after they clicked on your ad. You create a conversion goal \"Purchase\" and install a Facebook pixel on your site. Then you set up the conversion event \"Making a purchase\" and the conversion report \"Making a purchase\".
After launching an advertising campaign on Facebook, you can track the number of purchases that users make after they clicked on your ad using the conversion report \"Making a purchase\". If you notice that an advertising campaign does not result in enough purchases, you can make changes to the campaign to improve its effectiveness.
In conclusion, conversion tracking on Facebook is an important tool for traffic arbitrageurs, which allows you to determine the effectiveness of advertising campaigns. Following the above steps and using examples from practice, you can set up conversion tracking on Facebook to arbitrage traffic in the longrid format.
