Advertising in mobile apps on Facebook is one of the most effective ways to attract traffic and increase revenue. However, in order to achieve maximum efficiency, it is necessary to set up advertising campaigns correctly. In this article, we will look at how to set up ads in mobile apps on Facebook to arbitrage traffic in the longrid format.
What is a longrid?
Longrid is a content format that contains more than 500 words. Such content allows you to consider the topic more fully and in detail and give the reader the most useful information. Longreads are often used in blogs, news portals, online stores and other resources.
Why are longreads effective for traffic arbitration?
Longreads allow you to describe the benefits of a product or service in more detail, which increases the likelihood that the user will perform a targeted action (purchase, registration, etc.). In addition, longreads have a higher conversion rate, as readers spend more time on the page and dive deeper into the topic.
How do I set up ads in mobile apps on Facebook to arbitrage traffic in the longrid format?
Step 1. Creating an advertising campaign
Go to the Facebook advertising cabinet and click on the \"Create campaign\" button. Select a campaign goal (for example, app installations) and configure audience settings.
Step 2. Creating an ad
Select the ad format \"One image\" and upload the image to be used in the ad. In the text of the ad, write a title and description that will attract the attention of users and interest them.
Step 3. Setting up the link
In the \"Link\" field, insert a link to the page with the longrid. It is important that the page is optimized for mobile devices and has fast loading.
Step 4. Setting up delivery parameters
Configure the ad delivery parameters. Choose the optimal budget and schedule of ad impressions.
Step 5. Tracking the results
Track the results of your advertising campaign in real time. Analyze metrics such as CTR, conversion, and the cost of installing the app. Based on the data obtained, optimize the campaign to increase efficiency.
Practical examples
Example 1. A company that sells a photo processing application has launched an advertising campaign in the longrid format on Facebook. The page with the longrid described in detail the functions of the application, provided examples of photos that can be processed using the application, and gave tips on how to use. The campaign was set up to install the app. Results: CTR – 2.5%, conversion rate – 10%, installation cost – 0.5 dollars.
Example 2. A company that sells online English courses has launched an advertising campaign in the longrid format on Facebook. On the page with the longrid, the advantages of the courses were described in detail, student reviews were given, and tips on learning the language were given. The campaign was set up to register for the course. Results: CTR – 3%, conversion rate – 15%, registration cost – 10 dollars.
Output
Setting up ads in mobile apps on Facebook to arbitrage traffic in a long-form format is an effective way to attract a target audience and increase revenue. A properly configured advertising campaign with a longrid can significantly increase conversion and reduce the cost of attracting customers. However, in order to achieve maximum efficiency, it is necessary to carefully analyze the results and optimize the campaign in accordance with the data obtained.
