Arbitrage of traffic on Facebook is one of the most effective ways to earn money on the Internet. However, in order to successfully make money on arbitration, it is necessary to analyze competitors. In this article we will look at how to analyze competitors in traffic arbitration on Facebook.
Step 1: Identify competitors
The first step in conducting a competitor analysis is to identify competitors. To do this, you need to search for keywords related to your niche. For example, if you are engaged in the sale of goods for women, then you need to look for competitors who are also engaged in the sale of goods for women.
Step 2: Analysis of competitors' advertising campaigns
After you have identified your competitors, you need to analyze their advertising campaigns. To do this, you can use tools such as AdSpy, PowerAdSpy, AdSector and others. These tools allow you to see all the competitors' advertising campaigns, as well as find out which keywords they use, what traffic volumes they receive and what traffic volumes they lose.
Step 3: Analyzing the target audience of competitors
After you have analyzed your competitors' advertising campaigns, you need to analyze their target audience. To do this, you can use tools like Facebook Audience Insights. This tool allows you to see what interests and characteristics the target audience of competitors has, as well as to find out what volumes of traffic they receive.
Step 4: Analysis of competitors' landing pages
After you have analyzed the advertising campaigns and the target audience of competitors, you need to analyze their landing pages. To do this, you can use tools like SimilarWeb. This tool allows you to see which landing pages are used by competitors, as well as find out what traffic volumes they receive.
Practical examples
For a better understanding of how to analyze competitors in traffic arbitration on Facebook, let's look at some examples from practice.
Example 1: You are selling products for women and want to analyze competitors. You search for keywords related to your niche and find several competitors. Then you use tools like AdSpy and Facebook Audience Insights to analyze their ad campaigns and target audience. You will find out what keywords they use, what interests and characteristics their target audience has, as well as what traffic volumes they receive.
Example 2: You are engaged in the sale of cosmetics and want to analyze competitors. You search for keywords related to your niche and find several competitors. Then you use tools like AdSector and SimilarWeb to analyze their advertising campaigns and landing pages. You will find out what traffic volumes they receive, what landing pages they use, and also what traffic volumes they lose.
In conclusion, conducting competitor analysis in traffic arbitration on Facebook is an important step for successful earnings. It is necessary to analyze advertising campaigns, target audience and landing pages of competitors to find out how they work and how you can improve your own campaigns. Use tools like AdSpy, Facebook Audience Insights and SimilarWeb to conduct high-level competitor analysis.
