Facebook Pixel is a tool that allows you to track user activity on your site and use this information to improve the effectiveness of traffic arbitration and retargeting. In this article, we will look at how to use Facebook Pixel to improve the efficiency of traffic arbitration and retargeting in the longrid format.
What is Facebook Pixel?
Facebook Pixel is a piece of code that you can place on your site to track user actions. It allows you to track which pages users visit, what actions they perform on the site, and how they interact with your content.
How to use Facebook Pixel to improve the efficiency of traffic arbitration?
Facebook Pixel allows you to improve the effectiveness of traffic arbitration, because you can use information about user actions on your site to set up a more accurate advertising campaign. For example, you can create an audience of users who have visited a certain page on your site and set up an advertising campaign that will be shown only to this audience.
An example from practice:
Let's say you have a website that sells cosmetics. You can use Facebook Pixel to track user activity on your site, such as browsing the product page, adding an item to the cart, and making a purchase.
You can create an audience of users who have added an item to the cart, but have not made a purchase, and set up an advertising campaign that will be shown only to this audience. In advertising, you can offer these users a discount on the product to motivate them to complete the purchase.
How to use Facebook Pixel to improve retargeting efficiency?
Facebook Pixel also allows you to increase the effectiveness of retargeting, because you can use information about user actions on your site to create a more accurate retargeting audience. For example, you can create an audience of users who have visited a certain page on your site and set up an advertising campaign that will be shown only to this audience.
An example from practice:
Let's say you have a website that sells sports equipment. You can use Facebook Pixel to track user activity on your site, such as browsing the product page, adding an item to the cart, and making a purchase.
You can create an audience of users who viewed the product page, but did not add the product to the cart, and set up an advertising campaign that will be shown only to this audience. In advertising, you can offer these users a discount on the product to motivate them to return to the site and make a purchase.
Output
Facebook Pixel is a powerful tool that allows you to track user activity on your site and use this information to improve the effectiveness of traffic arbitration and retargeting. Proper use of Facebook Pixel can help you improve the results of your advertising campaigns and increase the conversion rate on your site.
