In today's world, where more and more companies are switching to online business, it is important to understand how to test the strength of a landing page when arbitrating traffic on Facebook. One of the most effective ways to increase conversion is to use a longrid, that is, a text exceeding 500 words. In this article, we will look at how to test the strength of a landing page when using a longrid using an example from practice.
1. Define the purpose of testing
Before you start testing, you need to define a goal. What do you want to achieve? Increase conversion? Reduce bounce rates? Increase the time spent on the page? Each goal requires its own approach to testing. For example, if you want to increase conversion, then you need to compare two versions of the page to determine which one leads to more actions from users.
2. Create multiple versions of the page
To test, you need to create several versions of the page with different versions of the longrid. For example, you can change the title, add new subheadings, change the order of text blocks, etc. Each version should be unique and different from other versions.
3. Determine the duration of testing
The duration of testing depends on the number of visitors who visit your page. The more visitors, the faster you will get results. It is usually recommended to test for 2-4 weeks.
4. Use A/B testing
A/B testing is a method in which you compare two versions of a page and determine which one leads to more actions on the part of users. For example, you can compare the version of the page with the title \"How to increase sales by 2 times\" and the version of the page with the title \"How to increase sales by 3 times\". Choose the version that leads to more user actions.
5. Analyze the results
After the end of testing, it is necessary to analyze the results. Compare the number of actions on each version of the page and determine which one leads to more actions from users. For example, if the version of the page with the title \"How to increase sales by 3 times\" leads to more actions, then use this version.
An example from practice:
One of the companies selling furniture decided to test the strength of the landing page when using a longrid. To do this, two versions of the page were created with different versions of the longrid. The first version contained 500 words, and the second - 1000 words. Both versions contained identical blocks of text and images.
The testing was carried out for 3 weeks. As a result of the analysis, it was revealed that the second version of the page with a 1000-word longrid leads to more actions on the part of users. The number of orders increased by 20%, and the time spent on the page increased by 30%.
Thus, testing the strength of the landing page when using a longrid is an effective way to increase conversion. It is necessary to determine the purpose of testing, create several versions of the page, determine the duration of testing, use A/B testing and analyze the results.
