Facebook Dynamic Ads is a powerful tool that helps increase conversions when traffic is arbitrated. It allows you to automatically show ads to products that the user has already viewed on your website or in the application. In this article, we will look at how to use Facebook Dynamic Ads to increase conversions when traffic is arbitrated.
1. Create a quality product catalog
Before you start using Facebook Dynamic Ads, you need to create a product catalog. The catalog should contain all the products that you want to promote on Facebook. The catalog can be created manually or automatically using special tools.
The catalog should contain the following information about the products:
- Name\n- Description\n- Price\n- Photo\n- Link to the product on your website\n- Additional parameters such as size, color, etc.
2. Install the Facebook pixel on your website
Facebook needs to install a Facebook pixel on your site so that it can track user activity on your site and show them ads. A pixel is a small code that needs to be placed on every page of your site.
The pixel allows you to track the following user actions:
- Viewing the product page\n- Adding the product to the cart\n- Placing an order\n- Viewing a certain category of products
3. Create advertising campaigns
After you have created a product catalog and installed the Facebook pixel on your site, you can start creating advertising campaigns. To do this, select the type of advertising «Dynamic Ads» and specify the product catalog that you created earlier.
Facebook will automatically show ads to products that the user has already viewed on your website or in the app. If a user has added an item to the cart but has not placed an order, Facebook will show him an advertisement for this product to motivate him to buy.
4. Use dynamic templates
Facebook offers several dynamic templates for advertising. They allow you to create ads with automatic filling of information about the product, such as the name, price and photo.
Dynamic templates can be used to create ads in the carousel format, one of the most effective formats for promoting products on Facebook.
5. Optimize your advertising campaigns
To get the most out of advertising campaigns, you need to constantly optimize them. It is important to track metrics such as CTR, conversion funnel and conversion cost, and make appropriate changes to advertising campaigns.
For example, if you notice that advertising one product works better than advertising another product, you can increase the budget for the first advertising campaign and reduce it for the second.
An example from practice
One of our clients, an online cosmetics store, used Facebook Dynamic Ads to increase conversions when traffic was arbitrated. He created a product catalog and installed a Facebook pixel on his website.
Then he created several advertising campaigns in the Dynamic Ads format and used dynamic templates to create ads in the carousel format. He also optimized advertising campaigns, increasing the budget for the best campaigns and reducing it for less effective ones.
As a result of using Facebook Dynamic Ads, the client was able to increase conversions by 35% and reduce the cost of conversion by 20%. He was also able to increase revenue by 25% over the same time period.
In conclusion, Facebook Dynamic Ads is a powerful tool for increasing conversions when traffic is arbitrated. It allows you to automatically show ads to products that the user has already viewed on your website or in the application. Facebook Dynamic Ads needs to be created in order to use Facebook Dynamic Ads effectively, a high-quality product catalog needs to be created, a Facebook pixel installed on your website, advertising campaigns created and optimized.
