Facebook is one of the most popular channels for traffic arbitration. However, in order to succeed in this area, it is necessary to be able to test the strength of advertisements. In this article, we will look at how to conduct such testing in the longrid format, and give examples from practice.
What is a longrid?
A longrid is an ad format that uses a large amount of text. Such ads usually contain from 500 to 1500 words and can be published on various social networks, including Facebook.
Advantages of longrid
Longreads have a number of advantages over shorter ads. Firstly, they allow you to describe a product or service in more detail, which increases the likelihood of attracting the attention of potential customers. Secondly, longreads can contain a large number of keywords, which improves the ranking of ads in search engines. Third, longreads can be used to create deeper and more emotional connections with potential customers.
How to test the strength of a longrid?
1. Define the purpose of testing
Before you start testing, you need to define a goal. For example, you may want to know which ad attracts more customers, which has a higher conversion rate, or which leads to higher profits.
2. Create multiple ad options
To conduct testing, you need to create several variants of advertisements. Each ad must contain different text, title and images. For example, you can create an ad with different titles, but with the same text, or with different texts, but with the same title.
3. Define the test parameters
To test the strength of a longrid, it is necessary to determine the parameters that will be used to evaluate the effectiveness of each ad. For example, you can use the following parameters:
- Number of clicks on the ad\n- Number of page views\n- Number of registrations\n- Number of purchases\n- Average receipt\n- Number of rejections
4. Run ads
After you have created several ad variants and defined the testing parameters, you need to run the ads. Ads must be run simultaneously to exclude the influence of external factors on the test results.
5. Evaluate the test results
After the ads have been launched, it is necessary to evaluate the test results. To do this, you need to compare the parameters of each ad and determine which one was the most effective. For example, if one ad had more clicks and registrations than another, then it was more effective.
Practical examples
Example 1
A company selling cosmetics has tested the durability of a longrid on Facebook. Two ads were created with different texts and titles, but with the same image. The ads were launched simultaneously on the same budget for one week.
The test results showed that an ad with a more emotional text and title had a higher conversion rate and profit than an ad with a more informative text and title.
Example 2
A company selling sportswear has tested the durability of a longrid on Facebook. Three ads were created with different texts, titles and images. The ads were launched simultaneously on the same budget for two weeks.
The test results showed that the ad with the brightest and most attractive image had a higher conversion rate and profit than other ads.
Output
Testing the strength of a longrid is an important step in the arbitration of traffic on Facebook. To conduct testing, you need to define a goal, create several variants of ads, define testing parameters, run ads and evaluate the test results. Practical examples show that properly conducted testing can lead to an increase in conversion and profit.
