Facebook traffic arbitrage is an effective way to earn money from advertising, which allows you to earn income due to the difference between the cost of advertising and revenue from sales. However, in order to successfully arbitrage traffic on Facebook, it is necessary to understand the basic metrics that will help evaluate the effectiveness of an advertising campaign.
One of the main metrics is CTR (Click-Through Rate). This metric shows how many times users clicked on your ad in relation to the number of impressions. The higher the CTR, the more likely it is that users will click on your ad, which, in turn, increases the likelihood of selling a product or service. The optimal CTR for a Facebook advertising campaign is from 1% to 3%.
Another important metric is CR (Conversion Rate). This metric shows how many users have completed a targeted action on your site after clicking on an ad. The higher the CR, the more likely it is that users will make a purchase. The optimal CR indicator for a Facebook advertising campaign is from 2% to 5%.
Another important metric is CPC (Cost Per Click). This metric shows how much you pay for each click on your ad. The lower the CPC, the lower the advertising costs and the greater the revenue from sales. The optimal CPC for a Facebook advertising campaign is from $0.20 to $0.50.
It is also important to consider the ROI (Return On Investment) metric. This metric shows how much money you have earned for every dollar spent on advertising. The higher the ROI, the greater the profit from the advertising campaign. The optimal ROI for a Facebook advertising campaign is from 150% to 300%.
In order to use these metrics in the longrid format, it is necessary to analyze each metric separately and in combination with other metrics. For example, if you have a high CTR but a low CR, then you need to revise the product page and improve its description or add additional photos. If you have a low CTR and a high CPC, then you need to review the ad and improve its text or image.
An example of a successful advertising campaign on Facebook is the campaign of Zara, which used ads in the carousel format. The campaign received a CTR of 4.4%, a CR of 3.9%, a CPC of $0.45 and an ROI of 610%. The campaign was successful due to the use of the correct advertising format and the successful selection of the target audience.
Thus, the main metrics of traffic arbitration in Facebook are CTR, CR, CPC and ROI. Their use in the longrid format will help to evaluate the effectiveness of an advertising campaign and make the necessary changes to increase profitability. It is important to remember that each advertising campaign is unique and requires an individual approach.
