Traffic arbitration on Facebook is one of the most popular ways to earn money on the Internet. However, in order to successfully make money on traffic arbitration, many factors must be taken into account, including seasonality.
Seasonality is a change in demand for certain goods or services depending on the time of year, holidays and other factors. For example, the demand for jackets and winter shoes increases in winter, and for swimwear and shorts - in summer. Therefore, if you are engaged in traffic arbitration on Facebook, you need to take into account seasonality in order to optimize your advertising campaigns and earn as efficiently as possible.
First of all, it is necessary to analyze the demand for the goods or services that you are promoting. To do this, you can use Google Trends or Yandex.Market tools. They allow you to find out how the demand for a certain product or service changes depending on the time of year. For example, if you promote jackets, then you will see that the demand for them increases in winter.
After you have determined the seasonality of demand for goods or services, you need to adapt your advertising campaigns to this seasonality. For example, if you are promoting jackets, then in winter it is worth increasing the advertising budget and increasing targeting for people who live in cold regions. You can also use special promotions and discounts to attract more customers.
However, do not forget that seasonality can affect not only demand, but also competition in the market. For example, in winter, the competition for the sale of jackets may be higher than at other times of the year. Therefore, it is necessary to take into account not only the seasonality of demand, but also competition in the market in order to optimize your advertising campaigns.
Case study: A company that sells swimwear has been running an advertising campaign on Facebook throughout the year. However, the results were not very effective, as the demand for swimwear increased only in the summer. After the company analyzed the seasonality of demand for swimwear and adapted its advertising campaigns to this seasonality, the results improved significantly. The company has increased its advertising budget in the summer, increased targeting of people who live in regions with a warm climate, and held special promotions and discounts. As a result, the company earned much more than before.
In conclusion, taking into account seasonality is an important aspect when conducting traffic arbitration on Facebook. It is necessary to analyze the demand for the goods or services that you promote and adapt your advertising campaigns to this seasonality. It is also necessary to take into account the competition in the market in order to optimize your advertising campaigns and earn as efficiently as possible.
