Facebook is one of the most popular social networks in the world, and many marketers use it to promote their products and services. However, when using an advertising account in traffic arbitration on Facebook, there may be problems with account blocking or improper use of advertising functions. In this article, we will look at how to avoid blocking and problems with an advertising account in traffic arbitration on Facebook.
1. Follow the rules of Facebook
Facebook has many rules and policies that must be followed when using an advertising account. Violation of these rules may lead to account blocking. For example, Facebook prohibits the use of deceptive advertising, as well as advertising that violates the rights of authors, national and religious feelings, etc. Therefore, before launching an advertising campaign, make sure that you comply with all the rules and policies of Facebook.
2. Use the right audience
Facebook provides an opportunity to choose an audience for advertising. However, improper use of this function may lead to account blocking. For example, the use of a prohibited audience (for example, children under the age of 13) may lead to account blocking. Therefore, before launching an advertising campaign, make sure that you are using the right audience.
3. Use the right content
Facebook prohibits the use of certain content in advertising, such as copyright infringing content, violent content, profanity, etc. Therefore, before launching an advertising campaign, make sure that you are using the right content.
4. Use the correct advertising format
Facebook has many advertising formats, such as videos, images, carousels, etc. Incorrect use of the advertising format can lead to account blocking. For example, the use of a prohibited advertising format (for example, an ad that automatically plays with sound) may lead to account blocking. Therefore, before launching an advertising campaign, make sure that you are using the correct advertising format.
5. Keep an eye on your account
Follow your advertising account on Facebook. If you notice any problems related to blocking or misuse of advertising features, contact Facebook support. They can help you solve the problem and provide recommendations for using an advertising account.
Practical examples:
1. One of the companies launched an advertising campaign on Facebook using the wrong audience (children under 13 years old). This led to the account being blocked. The company contacted Facebook support, which helped them solve the problem.
2. Another company used prohibited content in advertising. This led to the account being blocked. The company contacted Facebook support, which helped them solve the problem and gave recommendations on using an advertising account.
In conclusion, using an advertising account in traffic arbitration on Facebook can be an effective way to promote goods and services. However, you must comply with Facebook's rules and policies, use the right audience, content and advertising format, and monitor your advertising account. If you encounter problems related to blocking or improper use of advertising features, contact Facebook support.
