Facebook is one of the most popular platforms for traffic arbitration. When used correctly, Facebook ads can lead to high conversions and increased profits. However, to succeed in this case, it is necessary to know what the main types of ads exist for traffic arbitration on Facebook.
1. Ads with images
Image ads are the most common type of advertising on Facebook. They consist of an image, a title, a description and a link to the site. To attract the attention of users, the image must be colorful and bright. The title and description should be short and concise, but at the same time attractive and informative.
Example: Company X sells cosmetics. Their ad with an image may look like this: image of a woman with beautiful skin, title \"Get radiant skin with products X\", description \"Our unique formula will help you achieve perfect skin. Try it now!\" and a link to the company's website.
2. Video ads
Video ads are a great way to attract users' attention. They can be long or short, but they should be informative and attractive. Video ads can be used to promote a company's products, services, or brand.
Example: Company Y sells sporting goods. Their video ad can show athletes doing sports in the company's products, the title \"Achieve your sports goals with Y\" products, the description \"Our products will help you improve your results and reach new heights\" and a link to the company's website.
3. Carousel ads
Carousel ads are ads consisting of multiple images or videos. They can be used to promote multiple products or services at the same time. Carousel ads can also be used to tell a story about a company's brand.
Example: Company Z sells furniture. Their carousel ad can show several images of different furniture, the title \"Create the perfect house with furniture Z\", description\"We offer a wide selection of furniture for any home. Find your perfect design with us and link to the company's website.
4. Ads with dynamic products
Ads with dynamic products are ads that are automatically created based on the products that the user viewed on the company's website. This is a great way to show the user the products they are interested in.
Example: Company A sells clothes. If the user viewed the jacket on the company's website, then he can see an ad with a dynamic jacket, the title \"Get your perfect jacket with the company A\", description \"We offer a wide selection of jackets for any style. Find your perfect jacket with us and link to the company's website.
In conclusion, Facebook ads can lead to a large number of conversions if the right types of ads are used. Image ads, video ads, carousel ads, and dynamic product ads are the main types of ads that can be used to arbitrage traffic on Facebook. Each of them has its own advantages and can be used depending on the goals of the company.
