Facebook Custom Audiences is a powerful tool that allows arbitrageurs to increase the effectiveness of their campaigns through more precise targeting settings. In this article, we will look at how to use Custom Audiences to increase the effectiveness of traffic arbitration.
What is Facebook Custom Audiences?
Facebook's Custom Audiences is a tool that allows you to download a list of contacts (for example, email addresses) and use it to target ads on Facebook. You can also create Custom Audiences based on user actions on your website or in the app.
How to use Custom Audiences to increase the efficiency of traffic arbitration?
1. Lookalike Audiences
Lookalike Audiences are Custom Audiences that are created based on existing customers or subscribers. Facebook analyzes user profiles from your Custom Audience and finds other users who are most similar to your customers or subscribers.
Creating Lookalike Audiences allows arbitrageurs to increase the reach of their advertising campaigns and attract new customers who are most likely to be interested in your product or service.
Example:
You sell cosmetics and you have a list of customers who regularly buy products from you. You create a Custom Audience based on this list and then create a Lookalike Audience that includes the users most similar to your customers. You launch an advertising campaign that targets this Lookalike Audience and get more customers who are interested in your cosmetics.
2. Retargeting
Retargeting is a technique that allows arbitrageurs to show ads to those users who have already visited your site or application. Creating Custom Audiences based on user actions on your website or app allows you to use this technique effectively.
Example:
The user visited your site, but did not make a purchase. You create a Custom Audience based on users who have visited the page of a particular product, and launch an advertising campaign that targets this Custom Audience. Ads are shown only to those users who have already shown interest in your product, which increases the likelihood that they will make a purchase.
3. Upselling
Upselling is a technique that allows arbitrageurs to sell additional products or services to those users who have already bought something from you. Creating Custom Audiences based on a list of customers who have already made a purchase allows you to use this technique effectively.
Example:
The user bought a jacket from you. You create a Custom Audience based on the list of customers who bought the jacket, and launch an advertising campaign that targets this Custom Audience. The advertisement is shown only to those users who have already bought a jacket, and offers them to buy additional products, such as hats or gloves.
Conclusions
Facebook Custom Audiences is a powerful tool that allows arbitrageurs to increase the effectiveness of their advertising campaigns through more precise targeting settings. The creation of Lookalike Audiences, Retargeting and Upselling allows arbitrageurs to attract new customers, increase conversion and sell additional products or services. If you don't use Facebook Custom Audiences yet, then be sure to try this tool in your next advertising campaign.
