Facebook advertising is one of the most popular tools for attracting traffic to a website or app. However, when arbitrating traffic on Facebook, there are certain restrictions that need to be taken into account. In this article, we will look at the main restrictions that exist for Facebook ads and give examples from practice.
Content restriction
Facebook has certain rules regarding the content that can be used in advertisements. For example, it is prohibited to use content that contains pornography, violence or discrimination. It is also prohibited to use content that violates copyrights. If an ad contains prohibited content, it may be rejected by Facebook.
Text restriction
Facebook has a limit on the amount of text that can be used in an ad. It is recommended to use no more than 20% of the text from the total ad area. If an ad contains more than 20% of the text, it may be rejected by Facebook.
Restriction on the target audience
Facebook has certain rules regarding the target audience of advertisements. For example, it is prohibited to use a target audience that is based on race or ethnicity, religion, political views or sexual orientation. If an ad violates these rules, it may be rejected by Facebook.
Landing page restriction
Facebook has certain rules regarding the landing page to which the ad leads. For example, it is prohibited to use a landing page that contains prohibited content, such as pornography or violence. It is also prohibited to use a landing page that violates copyrights. If the landing page violates these rules, the ad may be rejected by Facebook.
Practical examples
Example 1. Company X launched an advertising campaign on Facebook that contained prohibited content. As a result, the ad was rejected by Facebook. Company X was forced to change the content of the ad and launch the campaign again.
Example 2. Company Y launched an advertising campaign on Facebook that contained more than 20% of the text. As a result, the ad was rejected by Facebook. Company Y was forced to change the text of the ad and launch the campaign again.
Example 3. Company Z launched an advertising campaign on Facebook that used a target audience based on race or ethnicity. As a result, the ad was rejected by Facebook. Company Z was forced to change the target audience and launch the campaign again.
In conclusion, when arbitrating traffic on Facebook, it is necessary to take into account certain restrictions that exist for advertisements. Facebook has certain rules regarding content, text, target audience and landing pages. If an ad violates these rules, it may be rejected by Facebook. Therefore, before launching an advertising campaign on Facebook, it is necessary to carefully study the rules and make sure that the ad complies with them.
