Retargeting on Facebook is one of the most effective tools for increasing conversions and increasing sales. However, in order to use it in practice, it is necessary to understand how to work with retargeting when arbitrating traffic in the longrid format.
First, it is necessary to determine what traffic arbitration is. This is the process of buying traffic on one platform (for example, on Facebook) and selling it on another platform (for example, on your website) with a profit. Longrid is a content format that contains more than 1,500 words.
In order to work with retargeting on Facebook when arbitrating traffic in the longrid format, you need to follow these steps:
1. Creating a retargeting campaign on Facebook. To do this, go to the "Audiences" section in the "Ads" menu and select "Create an Audience". Then select "Site Users" and install the Facebook pixel on your site.
2. Setting up the retargeting audience. You need to select the target audience that you want to retarget. For example, these may be users who have visited your site, but have not made a purchase. You can set up an audience based on various user actions on your site.
3. Creating an advertising campaign. To do this, go to the "Ads" menu and select "Create Campaign". Then select a campaign goal, such as increasing sales. Set up campaign parameters, including budget, schedule, target audience, and ads.
4. Creating advertisements. You need to create advertisements that will be shown to your target audience. Ads should be attractive and contain a clear suggestion of what you are offering. For example, it can be a discount on a certain product or free shipping.
5. Monitoring of results. It is necessary to regularly monitor the results of your advertising campaign and make appropriate changes. For example, you can change ads or target audience to improve conversion.
An example from practice:
Imagine that you sell sporting goods on your website. You have created an advertising campaign on Facebook in order to increase sales. You have set up a retargeting audience based on users who visited your site but did not make a purchase.
You have created advertisements that contain vivid images and attractive offers of discounts on goods. You have launched a campaign and started monitoring the results.
After a few days, you noticed that the conversion rate is low. You decided to change the ads and add a more detailed description of the products. You have also changed your target audience to reach a wider group of users.
After these changes, you noticed that the conversion rate increased. You continued to monitor the results and make appropriate changes to improve the effectiveness of your advertising campaign.
In conclusion, retargeting on Facebook is a powerful tool for increasing conversions and increasing sales when arbitrating traffic in the longrid format. To use it in practice, you need to follow certain steps and regularly monitor the results. Keep in mind that changes in advertising campaigns can lead to a significant improvement in conversion and profit.
