Facebook is one of the most popular social networks in the world. Every day millions of people visit this resource to chat with friends, share photos and videos, look for new acquaintances and much more. However, apart from this, Facebook is also one of the most effective platforms for traffic arbitration. In this article, we will look at how to properly configure advertising campaigns for traffic arbitration on Facebook in the longrid format.
What is a longrid?
Longrid is a content format that contains more than 500 words. Such content can be presented in the form of articles, blogs, manuals, etc. Longreads have a number of advantages over short texts, as they allow you to describe the topic in more detail and fully, and also increase the time that the user spends on the site.
How to use longrides to arbitrage traffic on Facebook?
1. Choose the right theme
The first step to creating an effective advertising campaign in the longrid format is to choose the right topic. You need to choose a topic that will be interesting to your audience and will have a high potential for conversion. For example, if you sell weight loss products, then you can write an article about how to eat properly to achieve the desired result.
2. Create quality content
Content is a key element of any advertising campaign in the longrid format. You need to create high-quality content that will be informative, unique and interesting for your audience. In addition, the content should be written in an easy and understandable language.
3. Use the right keywords
Keywords are an important element of any advertising campaign in the longrid format. You should use the right keywords that will match the topic of your article and help you attract the target audience. For example, if you are writing an article about proper nutrition for weight loss, then you can use keywords such as \"diet\", \"nutrition\", \"health\", etc.
4. Set up targeting
Targeting is an important element of any advertising campaign on Facebook. You should set up targeting so that your ads are shown only to those users who are most likely to be interested in your product or service. For example, if you sell weight loss products, then you can target users who are interested in fitness, healthy lifestyle, etc.
5. Use the correct advertising format
The ad format is an important element of any advertising campaign on Facebook. You have to choose the right advertising format that will be most effective for your target audience. For example, if you want to attract the attention of users to your article, then you can use the advertising format \"Article\".
Practical examples
Example 1. A company that sells weight loss products has created an article about proper nutrition to achieve the desired result. They used the right keywords and targeted users who are interested in fitness and a healthy lifestyle. The results were impressive – the conversion rate was 10%.
Example 2. A company that sells cosmetics has created an article on how to properly care for the skin of the face. They used the right keywords and targeted users who are interested in beauty and skin care. The results were also impressive – the conversion rate was 8%.
Output
Longreads are an effective tool for arbitrage of traffic on Facebook. They allow you to describe the topic in more detail and fully, and also increase the time that the user spends on the site. To create an effective advertising campaign in the longrid format, you need to choose the right topic, create high-quality content, use the right keywords, set up targeting and choose the right advertising format.
