Getting traffic through Facebook is a process that is neither fast nor simple, as it was at the beginning of the popularity of the social platform.
This becomes an obstacle for both Facebook marketers and professional bloggers and authors who need good support from a billion-dollar social platform.
Every day millions of users exchange billions of updates, and getting support from the target audience is becoming an increasingly difficult task for bloggers and advertisers.
As Facebook becomes saturated with promotional materials and repetitive messages, traffic arbitration via Facebook becomes increasingly difficult, and fans lose interest, getting used to the usual publication trends.
As a result, the content becomes non-exclusive and does not attract the attention of the target audience.
Facebook posts can be ignored.
Facebook Insights analysis shows that a large number of messages made from your brand's Facebook page may go unnoticed in a day, week or month. The problem of filtering the Facebook feed only worsens the situation.
Below are a few reasons why your Facebook posts don't attract the attention of the target audience, no matter what efforts you make:
In search of traffic and engagement, Facebook users have become more demanding, and ordinary messages no longer stand out.
Fierce competition on the platform limits the opportunities to surprise the audience with publications of the usual type.
Attracting relevant traffic to your blog or website is getting harder than ever.
No matter how good your website or blog is, without distributing content to other Facebook users, you won't be able to attract your target audience.
You must not only maintain a constant flow of traffic and maintain engagement rates, but also improve the quality and volume of traffic.
This means that you need to actively work to attract the target audience to your website or blog, as well as improve the quality of content and increase the number of visitors. If you are a blogger or an aspiring writer looking to attract attention on Facebook in order to become popular on the Internet or earn money from traffic, you need to follow some protocols.
Unfortunately, many bloggers simply share a link to their website on Facebook, which rarely appears in the first place in the news feed of their fans.
Below are five steps that will help you present your blog content to a wide audience and attract their undivided attention.
Learn the hidden psychology of Facebook
Facebook becomes attractive because of psychological factors that cause users to become addicted. Every important action on Facebook - posting, like, comment - activates the pleasure center in the brain. The reward that users receive from public recognition and other tangible and intangible benefits makes Facebook a favorite place to increase the number of fans and organic traffic growth on the page.
Bloggers need to know what makes other people happy, respected, privileged and of practical use. They should satisfy any reasons that improve the privacy and quality of work on social networks for fans, friends and acquaintances.
A study of Americans' social media lives conducted by the Pew Research Center found that 44% of Facebook users "like" content posted by their friends at least once a day, and 29% do it several times a day. This shows that keeping in touch with a friend or acquaintance causes virtual empathy, which has positive consequences.
To attract new fans and subscribers to their Facebook page, bloggers must create content that will be interesting to the audience. These can be funny posts for entertainment, messages related to general events, encouragement or suggestion of related messages, distribution of prizes or related messages, messages with quotes that can be shared for motivation, and invitations. Any content that is created for a website or blog should have a "Like" factor for the audience on social networks
Ensure that the content on your website is constantly updated to keep it relevant and attractive.
Conducting successful traffic arbitration on Facebook requires regular creation of new content. Websites and blogs containing fresh and useful content have a high level of engagement and are important for marketing in social networks and search engines.
This does not mean that you need to publish epic articles several times a week or participate in content marketing contests.
There are some quick ideas worth considering:
Create articles and do-it-yourself tips once a week. A few paragraphs and a beautiful picture are enough. You can start with the frequently asked questions of visitors, customers or subscribers of your blog.
Publish a weekly news feed with photos of events in your industry related to your blog. People like to keep up to date and share information.
Make a list of the "top 5" or "top 10" articles that are important to you. Write a short sentence and tell your audience why they are important.
Post video interviews - live or pre-recorded. Your audience and experts in your field can be great conversationalists.
Send them a list of 5-10 questions, record interviews and share them on your Facebook profiles and fan pages. This can bring excellent results if you do it once or twice a month. You can also use the materials to send newsletters by e-mail.
Use keywords related to your business in your social networks. It helps you in social networks and increases your ranking in search engines.
Improve your arbitration methods on Facebook
When you've finished optimizing your content curation methods, the next step will be to improve your Facebook publishing methods.
The traditional method used by many bloggers is not ideal. They just paste the link into the status section and let Facebook extract metadata and photos. The problem with this method is that sometimes a photo appears in a small news feed, which makes your post less attractive.
If the size of the photo on your blog or website is incorrect, then the general link will not be able to display a large photo. Therefore, it is necessary to maintain a ratio of 1: 91: 1 for images on your blog or website, so that the time spent on automatic filling of images by link is optimal.
The best thing about this method is that you have full control over the description accompanying the photo.
It takes some manual work, but definitely worth the effort. Since Facebook's new algorithm now shows fewer texts from pages, this alternative method of placing images, texts and links may prove miraculous.
