Traffic Arbitration - what is it?
Arbitration is one of the ways to earn money on the Internet, which is based on redirecting traffic to the necessary resources. To start arbitrage on Facebook, you first need to choose an affiliate program or an affiliate network (also called CPA networks). CPA networks are special services that allow you to connect to a large number of partner programs.
It is important to note that arbitration, including traffic arbitration on Facebook, requires certain investments of money to buy tools for promotion and advertising. The amount of investment can vary greatly depending on the chosen strategy and the capabilities of each person.
Arbitration is a very promising direction that allows you to earn significant amounts of money. Due to the high turnover of funds and the peculiarities of the work, the result can be achieved very quickly. It is important to understand the structure of the system and why someone is willing to pay for it. Here are the main features of traffic arbitration:
It all starts with an advertiser who wants to increase sales of their products or services. To do this, he turns to the CPA network in order to launch an affiliate program and find new customers.
The advertiser receives several tools to attract customers, such as banners, landing pages, affiliate links, etc.
These tools are thoroughly tested and then provided to the participants of partner programs.
An arbitrageur or webmaster chooses the most attractive programs for himself and uses advertising tools to attract traffic to the advertiser's website or other resource. All attracted traffic can be analyzed using convenient services provided by the CPA network.
If successful, everyone earns - the CPA network, the advertiser and the webmaster.
What is an offer?
An offer is a product or service that can be promoted using traffic in arbitration. The purpose of active promotion of the offer is to generate sales. For each offer, a separate landing page is often created, which is a selling page.
The choice of an offer in traffic arbitration via Facebook is very important. For novice arbitrageurs, it is better to choose new offers, since the old ones may bother potential buyers. It is also necessary to take into account competition, since there are already many arbitrageurs on the market, and the audience is limited.
For example, if you choose shoes that are already promoted by many arbitrageurs, then the cost of attracting customers will be high. In this case, it is better to look for other advertiser offers where you can attract cheap leads.
A lead is a visitor interested in a product or service. To attract leads, you need to spend a certain amount. The lower the cost of attracting leads, the more profit the arbitrageur receives. A commission is charged for each lead, and the higher it is, the more profitable the offer is considered. The ideal strategy for earning money is to choose affiliate programs with a high commission, attracting leads with the lowest cost.
How to promote offers on Facebook: effective ways
For successful arbitration via Facebook, it is necessary to know the most effective ways to attract traffic:
Active promotion of public sites, groups and pages. Increasing the number of subscribers and constantly updating the group with relevant content, including hashtags.
Targeted advertising. Facebook reaches a huge audience, collecting detailed data about each user: gender, geographical location, age, interests, habits, demographic characteristics and much more.
Advertising in communities. To get the necessary traffic, you can place ads in thematic groups and public sites. There are special exchanges for this, such as Plibber or Sociate, and you can also negotiate directly with the owners of suitable communities.
Participation in thematic groups. By communicating with other users in groups on the right topic, you can periodically unobtrusively advertise your website, product or invite them to join the community. Regular activity of this kind can attract many new subscribers.
Facebook Arbitrage: Strategies and Prospects
Facebook is considered one of the most promising advertising platforms due to its huge audience, which is more than a billion users. Investments in arbitration on Facebook can pay off quickly, since the audience of the social network is solvent and regularly makes purchases online. Therefore, if you offer your product, you can take advantage of these opportunities.
It should be borne in mind that Facebook is not the Wild West, and you need to adhere to the established rules. Most of the restrictions are related to illegal services and goods, and algorithms quickly detect such activity and prevent it.
When creating and designing ads, you must follow certain rules. For example, if an advertising post contains an image with text, the volume of which is more than 20% of the entire image area, then the ad may be rejected. If the post is still approved, the audience reach may decrease significantly.
By choosing a certain strategy, you can fine-tune advertising to increase coverage or to increase traffic. Different rules apply in different niches, so experiments sometimes bear good fruit.
Facebook's effectiveness can be put on a par with Google Adwords. However, you need to understand that search engines work by different rules. Facebook algorithms constantly test various segments of the target audience, while choosing the most effective ones. This helps to reduce the lead price over time.
Inexperienced arbitrageurs sometimes do not know about this pattern, so they quickly write off facebook accounts, losing considerable profits.
Accounts for arbitration
As practice shows, actively attracting traffic from facebook often leads to a ban.
Therefore, the webmaster will need new Facebook accounts for arbitration, and they will be needed constantly. This is due to the fact that the social network blocks accounts for various reasons: suspicious activity, spam, advertising, demonstration of prohibited products.
For the full operation of the arbitrageur, you will need a lot of accounts with which you can generate the necessary traffic flow.
The rules are clearly written – one user, one account, one computer. Everything else relates to violations of the user agreement, so it is not surprising why webmasters constantly need Facebook accounts for arbitration and work on the Internet.
Why do advertising accounts buy?
Earlier in the article it was said that Facebook creates a digital user profile. Also, the social network captures a digital impression of the system through which a person constantly logs into his account.
Therefore, you need to know where to get Facebook accounts for arbitration, because even registering a new profile using a proxy will not save you from immediate blocking.
Some arbitrageurs practice the use of dedicated servers, multi-browsers and the gradual development of accounts.
This approach takes a lot of time and effort, so it is more reasonable to buy ready-made accounts.
