Before proceeding to the consideration of the most effective creatives for Facebook, you need to understand what arbitration is through this social network and what basic principles are inherent in it. In short, arbitration means attracting customers for the advertiser for a fixed fee, for example, 120 rubles for each registration in the service or a share of 10% of each sale. Among the many sources of advertising, Facebook is considered the most effective tool.
Nevertheless, it is important to understand that arbitration on Facebook can be ambiguous, since the social network can be quite complex at some points. In this article, we will look at the features of arbitration, audience and creatives that allow us to achieve better results.
The beginning of the path in FB arbitration for gambling, gut, dating
Despite the popularity of Facebook worldwide, its audience in Russia is relatively small. Most users prefer Instagram and VKontakte.
However, the social network remains an ideal tool for bourgeois traffic.
According to official statistics, there are more than 1.62 billion daily active users on Facebook, 74% of whom have a high income.
The audience over 65 is about 40%, as teenagers prefer other social networks. PCs account for only 6% of revenue, while mobile devices account for 94%.
The average cost per click on Facebook is about $1.67, but this value may vary depending on the niche.
Facebook's audience is very large and solvent, which makes traffic arbitration on this platform an urgent direction. Finding your niche on Facebook is not difficult.
Audience and launch of the offer
To achieve the best results in traffic arbitration on Facebook, it is necessary to carefully study the audience of the social network and their needs in order to understand which creatives will be effective.
Users are quite loyal to advertising links on this platform, which makes arbitration on Facebook especially attractive.
This is because there are relatively fewer ads on Facebook than on other sites.
Facebook in Russia also shows good results, with more than 21.7 million users who visit the social network at least once a month.
The largest share of the audience falls on people aged 25 to 44 years (35.3% and 32.6%, respectively).
This means that Facebook allows you to attract not only foreign traffic, but also domestic traffic for Russia and CIS countries.
For beginners, it is recommended to start with simple offers and set up a small campaign, optimize it and get at least a few leads. When working on Facebook, you should follow the following scheme:
choose the most attractive offer;
find relevant traffic from the right target audience;
create creatives and set up an advertising campaign;
optimize and evaluate the effectiveness of the launched campaign;
in case of a satisfactory result, scale.
The most popular offers on Facebook
In theory, any offer is suitable for arbitrage traffic via Facebook, but in reality everything is a little different.
The following offers are the most profitable at the time of 2021:
merchandise – it can be various hobby goods (includes "white" and "gray" merchandise);
nutra is a huge list of health and beauty products, especially popular products for the older age group (for example, a means for potency);
dating and dating – official advertising of such services is prohibited, so workarounds are needed;
betting and gambling are sports betting and online casinos that are banned.
Creating a catchy creative for a fellow, gut, gambling, dating
Now let's move on to advertising creatives that will definitely be of interest to a large audience of the social network. To create a truly unusual and effective advertising campaign, you need to follow certain recommendations.
Use a dark background color. Most Facebook users prefer a dark background, which is associated with luxury and authority. This color will allow you to present a product or service in a more presentable form, showing its high quality and advantages.
Stand out from the crowd. Even if the product is not unique, the advertisement must be original in order to attract the attention of the audience. Unusual and memorable creatives attract a lot more people than ordinary advertisements.
Use movement. Dynamic content is more attractive than static banners. You can use bright animation that is associated with the brand. To begin with, you can use simple elements, such as price changes or the movement of arrows. You should also test the effectiveness of various ad formats.
Use graphic drawings. The audience responds positively to stylish graphic images. Sometimes simple and concise images cause more responses than more pretentious photos and promotional materials.
Tell stories from life. Posts in which people describe real life situations are very popular among the Facebook audience. This helps viewers empathize and associate themselves with the hero of the creative, which leads to more leads. The topics can be different: lifestyle, sports, earnings, diet, marriage, etc. In some cases, such advertising of a personal brand can be very effective.
Another important thing for arbitration in FB
To do this professionally, you need Facebook accounts for arbitration, otherwise you will not be able to pour the necessary amount of traffic. However, not any account is suitable, because if you arbitrate on newly created accounts, the FB will quickly block them. Therefore, old accounts created at least a year ago are in great demand. Old accounts have increased network activity limits, besides, the social network bans them less and generally treats them more loyally. For this purpose, they even start new accounts on Facebook and give them a little "stand off", and advertising activity on them begins only after a year or two.
Many newcomers do not know where to get Facebook accounts for arbitration due to little experience.
Our website will come to the rescue here https://kirastore.info
