How to analyze the results of traffic arbitration using Facebook Attribution Tool.

Traffic arbitration is a popular method used by businesses and marketers to drive traffic to their websites and generate leads. It involves buying traffic from various sources and directing it to a website in order to generate sales or leads. However, it is important to analyze the results of traffic arbitration to ensure that it is effective and profitable. One tool that can be used to analyze the results of traffic arbitration is the Facebook Attribution Tool.

The Facebook Attribution Tool is a free tool that helps businesses and marketers to measure the effectiveness of their advertising campaigns across multiple channels, including Facebook, Instagram, and other websites. It provides valuable insights into how users interact with your website and how your advertising campaigns are performing. Here are some steps to help you analyze the results of traffic arbitration using the Facebook Attribution Tool:

Step 1: Set up your Facebook Attribution Tool

To use the Facebook Attribution Tool, you need to set it up first. This involves creating a Facebook Business Manager account, adding your website and advertising accounts, and configuring the tool to track your advertising campaigns. Once you have set up the tool, you can start tracking the performance of your advertising campaigns.

Step 2: Identify your traffic sources

The first step in analyzing the results of traffic arbitration using the Facebook Attribution Tool is to identify your traffic sources. This includes the various websites and platforms that you are using to drive traffic to your website. This could include social media platforms, search engines, display advertising networks, and other websites.

Step 3: Analyze your traffic data

Once you have identified your traffic sources, you can start analyzing your traffic data using the Facebook Attribution Tool. This includes tracking the number of clicks, impressions, and conversions generated by each traffic source. You can also track the cost per click, cost per impression, and cost per conversion for each traffic source.

Step 4: Identify your most effective traffic sources

Based on the data collected in step 3, you can identify your most effective traffic sources. These are the sources that generate the highest number of conversions at the lowest cost. This information can help you to optimize your traffic arbitration campaigns and focus on the most effective sources.

Step 5: Optimize your traffic arbitration campaigns

Using the insights gained from the Facebook Attribution Tool, you can optimize your traffic arbitration campaigns to improve their effectiveness. This could involve adjusting your targeting, ad creatives, and landing pages to better align with the interests and needs of your target audience. You can also adjust your bidding strategies to maximize the return on investment from your advertising campaigns.

Example:

Let’s say you are running a traffic arbitration campaign to promote a new product on your website. You are using multiple traffic sources, including Facebook ads, Google AdWords, and display advertising networks. You have set up the Facebook Attribution Tool to track the performance of your advertising campaigns.

After analyzing your traffic data, you find that Facebook ads are generating the highest number of clicks and conversions at the lowest cost. You also find that the display advertising networks are generating a high number of impressions but a low number of conversions. Based on this data, you decide to allocate more of your advertising budget to Facebook ads and optimize your targeting and ad creatives to improve their effectiveness. You also decide to reduce your spending on the display advertising networks and focus on other traffic sources that are generating better results.

In conclusion, analyzing the results of traffic arbitration using the Facebook Attribution Tool can help businesses and marketers to optimize their advertising campaigns and generate better results. By tracking the performance of their traffic sources and identifying their most effective channels, they can improve their targeting, ad creatives, and landing pages to better align with the interests and needs of their target audience. This can lead to higher conversions, lower costs, and a higher return on investment from their advertising campaigns.