How to use Facebook Business Manager to manage various advertising accounts and pages in traffic arbitrage.

Facebook Business Manager is a powerful tool for managing multiple advertising accounts and pages in traffic arbitrage. It allows you to streamline your workflow, collaborate with team members, and easily track your performance metrics. In this article, we’ll take a closer look at how to use Facebook Business Manager to manage various advertising accounts and pages in traffic arbitrage.

Step 1: Set up your Facebook Business Manager account

The first step in using Facebook Business Manager is to set up your account. To do this, go to business.facebook.com and click on the “Create Account” button. You’ll need to provide your business name, email address, and other basic information. Once you’ve created your account, you can start adding your advertising accounts and pages.

Step 2: Add your advertising accounts

To add your advertising accounts, click on the “Business Settings” tab in the top right corner of the page. Then, click on the “Ad Accounts” option in the left-hand menu. From here, you can add your existing advertising accounts or create new ones. Once you’ve added your accounts, you can easily switch between them to manage your campaigns.

Step 3: Add your pages

To add your pages, click on the “Pages” option in the left-hand menu. From here, you can add your existing pages or create new ones. Once you’ve added your pages, you can easily switch between them to manage your content and engagement.

Step 4: Assign roles and permissions

One of the key benefits of Facebook Business Manager is the ability to assign roles and permissions to team members. To do this, click on the “People” option in the left-hand menu. From here, you can add team members and assign them roles such as “Admin”, “Editor”, or “Analyst”. You can also assign specific permissions to each team member, such as the ability to create ads or view performance metrics.

Step 5: Create and manage your campaigns

Once you’ve set up your advertising accounts and pages, you can start creating and managing your campaigns. To create a new campaign, click on the “Create” button in the top right corner of the page. From here, you can choose your objective, target audience, ad format, and budget. You can also track your performance metrics in real-time and make adjustments to your campaigns as needed.

Example from practice:

Let’s say you’re managing multiple advertising accounts and pages for a travel agency. You might have different accounts for different destinations, such as Europe, Asia, and South America. You might also have different pages for different types of travelers, such as families, couples, and solo travelers.

Using Facebook Business Manager, you can easily switch between your advertising accounts and pages to create and manage targeted campaigns. For example, you might create a campaign targeting families who are interested in traveling to Europe. You can use Facebook’s targeting options to reach people who have expressed an interest in family travel, as well as people who have visited Europe in the past.

You can also use Facebook Business Manager to collaborate with team members and track your performance metrics. For example, you might assign an “Analyst” role to a team member who is responsible for tracking your campaign performance and making recommendations for optimization.

Overall, Facebook Business Manager is a powerful tool for managing multiple advertising accounts and pages in traffic arbitrage. By setting up your account, adding your advertising accounts and pages, assigning roles and permissions, and creating and managing your campaigns, you can streamline your workflow and improve your performance metrics.