How to properly use video view and engagement reports on Facebook to improve traffic arbitrage.

Facebook is one of the most popular social media platforms in the world, with over 2 billion active users. It is a great platform for businesses to promote their products and services, and to drive traffic to their websites. One of the most effective ways to do this is through video marketing. Video ads have been proven to be more engaging and effective than traditional ads. In this article, we will discuss how to properly use video view and engagement reports on Facebook to improve traffic arbitrage.

What are Video View and Engagement Reports?

Video View and Engagement Reports are tools that Facebook provides to help businesses measure the performance of their video ads. The reports provide valuable insights into how users are interacting with the ads, including how many people are watching the videos, how long they are watching, and how many people are clicking on the ads.

Using Video View Reports to Improve Traffic Arbitrage

Video View Reports can be used to improve traffic arbitrage by providing insights into which videos are performing well and which ones are not. This information can be used to optimize the ads and improve their performance.

Here are some tips on how to use Video View Reports to improve traffic arbitrage:

1. Monitor Video View Time

One of the most important metrics to track in Video View Reports is the average view time. This metric tells you how long users are watching your videos. If users are not watching your videos for very long, it may be an indication that the content is not engaging enough. You can use this information to improve the content of your videos and make them more engaging.

2. Track Video Engagement

Another important metric to track in Video View Reports is video engagement. This metric tells you how many people are engaging with your videos by liking, commenting, and sharing them. If your videos are not getting a lot of engagement, it may be an indication that the content is not resonating with your audience. You can use this information to adjust your content strategy and create videos that are more engaging.

3. Use Video Retargeting

Video Retargeting is a powerful tool that allows you to target users who have watched your videos with additional ads. This is a great way to re-engage users who have shown an interest in your products or services. You can use Video View Reports to identify users who have watched your videos and then retarget them with additional ads.

4. Test Different Ad Formats

Video View Reports can also be used to test different ad formats. You can create different versions of your video ads and then use Video View Reports to see which ones are performing the best. This information can be used to optimize your ad strategy and improve the performance of your ads.

Examples from Practice

Let’s take a look at some examples of how businesses have used Video View and Engagement Reports to improve their traffic arbitrage:

1. Dollar Shave Club

Dollar Shave Club is a subscription-based service that delivers razors and grooming products to customers. They used Video View Reports to optimize their video ads and improve their performance. They found that users were more likely to watch their videos if they were shorter and more engaging. They also used Video Retargeting to target users who had watched their videos with additional ads, which resulted in a significant increase in conversions.

2. Airbnb

Airbnb is a platform that allows people to rent out their homes or apartments to travelers. They used Video View Reports to test different ad formats and optimize their ad strategy. They found that videos that showcased the unique features of their properties performed the best. They also used Video Retargeting to target users who had watched their videos with additional ads, which resulted in a significant increase in bookings.

Conclusion

Video marketing is a powerful tool for businesses to promote their products and services and drive traffic to their websites. Video View and Engagement Reports are valuable tools that can be used to optimize video ads and improve their performance. By monitoring metrics such as average view time and video engagement, businesses can create more engaging content and improve their ad strategy. By using Video Retargeting, businesses can re-engage users who have shown an interest in their products or services and increase conversions.