How to properly use video in Facebook ads to increase traffic arbitrage efficiency.

Facebook is one of the most popular social media platforms today, with over 2.8 billion active users. It provides a great opportunity for businesses to reach their target audience and increase their traffic. One of the most effective ways to do this is by using video in Facebook ads. In this article, we will discuss how to properly use video in Facebook ads to increase traffic arbitrage efficiency.

1. Focus on the first few seconds

The first few seconds of your video are critical. You need to capture the attention of your audience and make them want to watch the rest of the video. The best way to do this is by starting with a strong hook. This could be a question, a statement, or a visual that is attention-grabbing. For example, if you are advertising a new product, you could start with a close-up shot of the product and then zoom out to show how it can be used.

2. Keep it short and sweet

Attention spans are short on social media, so it's important to keep your videos short and to the point. The ideal length for a Facebook ad video is between 15 and 30 seconds. This is enough time to convey your message and showcase your product or service without losing your audience's attention.

3. Use captions

Most Facebook users watch videos with the sound off, so it's important to include captions. This will ensure that your message is still conveyed even if the sound is off. Additionally, captions can help to grab the attention of viewers who are scrolling through their newsfeed.

4. Use high-quality visuals

The quality of your visuals can make or break your Facebook ad. Make sure that your video is shot in high definition and that the lighting is good. If you are showcasing a product, make sure that it is well-lit and that the camera angles are flattering. If you are using stock footage, make sure that it is high-quality and relevant to your message.

5. Include a call-to-action

Your video should always include a call-to-action. This could be to visit your website, sign up for a newsletter, or make a purchase. Make sure that the call-to-action is clear and easy to follow. You could also include a discount code or special offer to incentivize viewers to take action.

Example from practice:

One great example of a successful Facebook ad video is the Dollar Shave Club's \"Our Blades Are F***ing Great\" video. The video starts with a strong hook, with the company's founder declaring that their blades are \"f***ing great\". The video then showcases the company's products and highlights their unique selling points. The video is only 1 minute and 33 seconds long, but it is engaging and entertaining throughout. The video went viral and helped to launch the company into a multi-million dollar business.

In conclusion, video is a powerful tool for increasing traffic arbitrage efficiency on Facebook. By following these tips and examples, you can create engaging and effective Facebook ad videos that will help to drive traffic to your website and increase your sales. Remember to focus on the first few seconds, keep it short and sweet, use captions, include high-quality visuals, and include a call-to-action. With these elements in place, your Facebook ad videos are sure to be a success.