How to use Facebook Ad Breaks to monetize video content and increase revenue in traffic arbitrage.

Facebook Ad Breaks is a feature that allows content creators to monetize their video content on the platform. For publishers who are looking to increase their revenue through traffic arbitrage, this tool is a must-have. In this article, we will explore how to use Facebook Ad Breaks to monetize video content and increase revenue.

What are Facebook Ad Breaks?

Facebook Ad Breaks is a feature that allows publishers to monetize their video content by placing ads within their videos. These ads can be in the form of pre-roll, mid-roll, or post-roll ads, depending on the length of the video and the placement of the ad. Publishers can earn revenue from these ads by sharing the revenue with Facebook.

How to use Facebook Ad Breaks?

To use Facebook Ad Breaks, publishers must first meet the eligibility criteria. The criteria include having at least 10,000 followers on their Facebook page, generating at least 30,000 one-minute views on videos that are at least three minutes long, and adhering to Facebook's content guidelines. Once the eligibility criteria are met, publishers can apply for Facebook Ad Breaks through their Creator Studio.

Once approved, publishers can start monetizing their video content by placing ads within their videos. To do this, publishers need to select the videos they want to monetize and add ad breaks to them. Publishers can choose the placement of the ad breaks and the type of ads they want to display. They can also set the frequency of the ads and the minimum length of the video for the ad to appear.

Benefits of using Facebook Ad Breaks

Facebook Ad Breaks offers several benefits to publishers who are looking to monetize their video content. These benefits include:

1. Increased revenue: By monetizing their video content through Facebook Ad Breaks, publishers can earn revenue from their videos. This revenue can be used to fund their content creation efforts and increase their revenue from traffic arbitrage.

2. Better user experience: Facebook Ad Breaks allows publishers to place ads within their videos, which can provide a better user experience for their viewers. Rather than interrupting the video with an ad, publishers can place ads at appropriate intervals, which can improve the viewer's engagement with the content.

3. Increased engagement: By monetizing their video content, publishers can increase their engagement with their audience. This can lead to increased brand awareness, loyalty, and trust.

Examples of successful Facebook Ad Breaks monetization

Several publishers have successfully monetized their video content through Facebook Ad Breaks. One such example is Buzzfeed's Tasty channel, which produces short cooking videos. Tasty has been able to monetize its video content through Facebook Ad Breaks, which has helped it increase its revenue from traffic arbitrage.

Another example is the Dodo, which produces heartwarming animal videos. The Dodo has been able to monetize its video content through Facebook Ad Breaks, which has helped it increase its revenue and continue to produce high-quality content.

Conclusion

Facebook Ad Breaks is a powerful tool that can help publishers monetize their video content and increase their revenue from traffic arbitrage. By meeting the eligibility criteria and adding ad breaks to their videos, publishers can earn revenue from their content and provide a better user experience for their viewers. With the right strategy and content, publishers can successfully monetize their video content through Facebook Ad Breaks and increase their revenue.