Facebook is one of the most popular social platforms in the world, and many companies use it to attract new customers and increase sales. One of the most effective ways to achieve this goal is to arbitrage traffic on Facebook. This method allows you to attract traffic to your site by paying for clicks on advertisements. In this article, we will look at how to increase conversion and sales by using Facebook traffic arbitrage in the longrid format.
What is Facebook traffic arbitration?
Traffic arbitration on Facebook is a method of attracting traffic to your site by paying for clicks on advertisements. This method is based on the difference between the cost of a click on an ad and the income you receive from the sale of goods or services on your site. If the revenue exceeds the cost per click, then you get a profit.
One of the main advantages of Facebook traffic arbitrage is that you can quickly attract a large amount of traffic to your site. In addition, you can set up ad targeting to attract only those users who may be interested in your product or service.
How to increase conversion and sales by using Facebook traffic arbitrage in the longrid format?
Longrid is a content format that contains more than 500 words. It allows you to describe a product or service in more detail, which can increase the likelihood that the user will make a purchase. Here are some tips on how to use longrid to increase conversions and sales by using traffic arbitrage on Facebook:
1. Create an attractive title
The title is the first thing a user will see when they see your ad on Facebook. It should be attractive and arouse interest. In the title, you can use words such as "free", "discount", "promotion", etc. However, do not forget that the title should be associated with the content of the longrid.
2. Identify your target audience
Before you start arbitrage traffic on Facebook, you need to determine your target audience. You can configure targeting by parameters such as age, gender, location, interests, etc. Determine who might be interested in your product or service and set up targeting accordingly.
3. Create high-quality content
The content of the longrid should be of high quality and informative. It should contain a detailed description of your product or service, as well as the advantages of using them. You can use photos and videos to complement the text. The content should be easy to read and understandable for your target audience.
4. Add a call button to the action
The Call to Action Button (CTA) is a button that prompts the user to take action, for example, to purchase a product or fill out a form. You can add a CTA at the end of the longrid to encourage the user to make a purchase.
Practical examples
One example of the effective use of traffic arbitration on Facebook in the longrid format is the company "Casper", which sells mattresses. They have created a longrid that contains a detailed description and advantages of their mattresses, as well as photos and videos. They also added the CTA "Buy Now" to encourage users to buy.
Another example is the company Warby Parker, which sells glasses. They have created a longrid that contains a detailed description and advantages of their glasses, as well as photos and videos. They also added a CTA "Order a fitting set" so that users can try out the glasses before buying.
In conclusion, using Facebook traffic arbitrage in the longrid format can help increase conversions and sales. Create an attractive title, identify your target audience, create quality content and add CTA. By following these tips, you can increase the effectiveness of your Facebook ads and achieve greater business success.
