How to analyze and optimize the results of working with various types of advertising on Audience Network in traffic arbitrage.

Traffic arbitrage is a popular way to earn money online, but it requires a lot of effort and knowledge to be successful. One of the key factors in traffic arbitrage is advertising, and working with different types of advertising on Audience Network can be challenging. In this article, we will discuss how to analyze and optimize the results of working with various types of advertising on Audience Network in traffic arbitrage.

First, let's define what Audience Network is. Audience Network is a platform that allows advertisers to extend their Facebook and Instagram campaigns to reach people outside of these social media platforms. This means that advertisers can reach a wider audience and potentially get more conversions. As a traffic arbitrator, you can work with different types of advertising on Audience Network, including native ads, interstitial ads, and rewarded video ads.

Native ads are ads that blend in with the content of the website or app. They are designed to look like a part of the website or app, and they usually have a headline, image, and description. Native ads are less intrusive than other types of ads, and they can be effective in driving traffic to your website or app.

Interstitial ads are full-screen ads that appear between content pages. They are more intrusive than native ads, but they can be effective in getting people's attention. Interstitial ads can be used to promote products or services, or to encourage people to download your app.

Rewarded video ads are ads that offer users a reward, such as in-game currency or access to premium content, in exchange for watching a video ad. Rewarded video ads can be effective in increasing engagement and retention, as people are more likely to watch a video if they know they will get something in return.

Now that we have defined the different types of advertising on Audience Network, let's discuss how to analyze and optimize the results of working with these ads in traffic arbitrage. The first step is to track your results using a tracking tool, such as Voluum or ThriveTracker. This will allow you to see which ads are performing well and which ones are not.

Once you have tracked your results, you can start optimizing your campaigns. One way to optimize your campaigns is to test different ad creatives. For example, you can test different images, headlines, and descriptions for your native ads. You can also test different ad formats, such as vertical or horizontal interstitial ads.

Another way to optimize your campaigns is to target your ads to specific audiences. You can use Facebook's Audience Insights tool to find out more about your target audience, such as their demographics, interests, and behaviors. You can then use this information to create more targeted ads that are more likely to resonate with your audience.

Finally, you can optimize your campaigns by adjusting your bids. You can use Facebook's bidding strategies, such as automatic bidding or manual bidding, to adjust your bids based on the performance of your ads. You can also adjust your bids based on the time of day or day of the week, as some times may be more effective for your ads than others.

In conclusion, working with different types of advertising on Audience Network can be challenging, but it can also be rewarding if done correctly. By tracking your results, testing different ad creatives and formats, targeting your ads to specific audiences, and adjusting your bids, you can optimize your campaigns and increase your chances of success in traffic arbitrage. Remember to always analyze your results and make data-driven decisions to improve your campaigns.