Facebook is one of the most popular social media platforms in the world, with over 2.8 billion monthly active users. As a result, it has become a powerful tool for businesses to reach their target audiences and generate leads. However, not all conversions happen online, and this is where Facebook Offline Conversions come in. In this article, we will discuss how to use Facebook Offline Conversions to track conversions that occurred offline and their connection to traffic arbitrage advertising campaigns.
What are Facebook Offline Conversions?
Facebook Offline Conversions is a tool that allows businesses to track offline conversions that occurred as a result of their Facebook ads. This can include in-store purchases, phone orders, or any other type of conversion that did not happen online. By tracking these conversions, businesses can get a better understanding of the impact of their Facebook ads and optimize their campaigns accordingly.
How to set up Facebook Offline Conversions?
Setting up Facebook Offline Conversions is a fairly simple process. Here are the steps to follow:
1. Create a Facebook Business Manager account if you don't already have one.
2. Go to the Offline Events Manager in your Business Manager account.
3. Click on the \
How to use Facebook Offline Conversions to track conversions that occurred offline and their connection to traffic arbitrage advertising campaigns.
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