How to Use Facebook Pixel Helper to Track and Troubleshoot Pixel Issues on Facebook in Traffic Arbitration.

Facebook Pixel Helper is a free tool that helps you track and troubleshoot pixel issues on Facebook. It’s an essential tool for traffic arbitration, as it helps you optimize your campaigns and improve your ad performance. In this article, we’ll discuss how to use Facebook Pixel Helper to track and troubleshoot pixel issues on Facebook.

First, let’s define what a pixel is. A pixel is a small piece of code that you place on your website to track user behavior. It allows you to track conversions, retarget users, and optimize your ad campaigns. Facebook Pixel is a specific pixel code that you place on your website to track user behavior on Facebook.

To use Facebook Pixel Helper, you need to install it as a Chrome extension. Once installed, it will appear as a small icon in your browser’s toolbar. Click on the icon to activate the tool, and it will automatically scan your website for any Facebook pixels.

If you have multiple pixels on your website, Facebook Pixel Helper will show you a list of all the pixels it found. Click on the pixel you want to troubleshoot, and it will show you a summary of the pixel’s status.

The summary will show you if the pixel is active, if it’s firing correctly, and if there are any errors. If the pixel is active and firing correctly, you can move on to optimizing your ad campaigns. If there are errors, you need to troubleshoot them before you can optimize your campaigns.

One common error is the “No Pixel Found” error. This error occurs when Facebook Pixel Helper can’t find the pixel on your website. To troubleshoot this error, make sure that you’ve installed the pixel code correctly and that it’s placed on all the pages of your website.

Another common error is the “Multiple Pixels Found” error. This error occurs when you have multiple pixels on your website, and they’re conflicting with each other. To troubleshoot this error, make sure that you’re using the correct pixel code on each page of your website.

Once you’ve resolved any errors, you can start optimizing your ad campaigns. Facebook Pixel Helper can help you track conversions, retarget users, and optimize your ad campaigns. For example, you can use it to track the number of conversions your ad campaigns are generating. You can also use it to retarget users who have visited your website but haven’t converted yet.

In conclusion, Facebook Pixel Helper is an essential tool for traffic arbitration. It helps you track and troubleshoot pixel issues on Facebook, which is crucial for optimizing your ad campaigns and improving your ad performance. By using Facebook Pixel Helper, you can track conversions, retarget users, and optimize your ad campaigns to achieve better results.