How to use Facebook Business Manager to manage and monitor advertising accounts in traffic arbitrage.

Facebook Business Manager is a powerful tool that can help you manage and monitor your advertising accounts in traffic arbitrage. With its advanced features, you can easily create, manage, and track your ad campaigns, target your audience, and analyze your results. In this article, we will discuss how to use Facebook Business Manager to manage and monitor advertising accounts in traffic arbitrage.

Step 1: Set up your Facebook Business Manager account

The first step to using Facebook Business Manager is to set up your account. To do this, go to business.facebook.com and click on the “Create Account” button. Follow the prompts to create your account, including entering your business name, email address, and other relevant information.

Once your account is set up, you can add your advertising accounts. To do this, click on the “Add Ad Account” button and follow the prompts to add your accounts. You can also add other people to your account, such as employees or partners, by clicking on the “Add People” button.

Step 2: Create your ad campaigns

Once your accounts are set up, you can start creating your ad campaigns. To do this, click on the “Create” button and select “Ad Campaign”. You will then be prompted to select your ad objective, such as traffic, conversions, or engagement.

Next, you will need to select your target audience. You can do this by selecting demographics, interests, behaviors, and other factors that are relevant to your campaign. You can also create custom audiences based on your own data, such as your website visitors or email subscribers.

Once you have selected your audience, you can create your ad creative. This can include images, videos, or text that will be displayed in your ads. You can also select your ad placement, such as Facebook, Instagram, or Audience Network.

Step 3: Monitor and analyze your results

Once your ad campaigns are running, you can monitor and analyze your results using Facebook Business Manager. This can include tracking your ad spend, impressions, clicks, conversions, and other metrics that are relevant to your campaign.

You can also use Facebook Business Manager to optimize your campaigns. This can include testing different ad creative, targeting different audiences, or adjusting your ad placement. You can also use Facebook’s automated optimization tools, such as automatic bidding or dynamic ads, to help improve your results.

Example from practice:

Let’s say you are running a traffic arbitrage campaign for a health supplement product. You have created an ad campaign targeting women aged 25-45 who are interested in health and wellness. Your ad creative includes an image of your product and a call-to-action to visit your website.

After running your campaign for a few days, you notice that your click-through rate is low and your cost per click is high. To optimize your campaign, you decide to test different ad creative and targeting options.

You create a new ad creative that includes a video testimonial from a satisfied customer. You also create a custom audience based on your website visitors who have not yet made a purchase. You then run your new ad campaign and monitor your results.

After a few days, you notice that your click-through rate has increased and your cost per click has decreased. You also notice that your conversion rate has improved, and you are getting more sales from your website.

By using Facebook Business Manager to manage and monitor your advertising accounts in traffic arbitrage, you can improve your results and maximize your ROI. With its advanced features and tools, you can create effective ad campaigns, target your audience, and optimize your results for success.