How to use Facebook Audience Network for advertising placement and increasing revenue in traffic arbitrage.

Facebook Audience Network (FAN) is a powerful tool for advertisers looking to increase their revenue in traffic arbitrage. With its vast network of publishers and advanced targeting options, FAN can help you reach your target audience and generate more revenue from your advertising campaigns. In this article, we will discuss how to use FAN for advertising placement and increasing revenue in traffic arbitrage.

What is Facebook Audience Network?

Facebook Audience Network is a mobile advertising network that allows advertisers to extend their Facebook ads to third-party apps and websites. It offers a range of ad formats, including native, banner, interstitial, and rewarded video ads. FAN uses Facebook's targeting capabilities to deliver relevant ads to users based on their interests, behaviors, and demographics.

How to use Facebook Audience Network for advertising placement?

To use FAN for advertising placement, you need to create a Facebook ad campaign and select \"Automatic Placements\" as your placement option. This will allow Facebook to automatically place your ads on FAN and other platforms based on their performance and your budget. Alternatively, you can select \"Manual Placements\" and choose FAN as your placement option.

When creating your ad campaign, you can choose from a range of ad formats, including native, banner, interstitial, and rewarded video ads. Native ads are designed to blend in with the content of the app or website, while interstitial ads are full-screen ads that appear between content. Banner ads are small ads that appear at the top or bottom of the screen, while rewarded video ads offer users rewards for watching a video ad.

To optimize your ad performance on FAN, you should focus on creating engaging ad creatives that resonate with your target audience. You should also use Facebook's targeting options to reach the right audience based on their interests, behaviors, and demographics. Additionally, you should monitor your ad performance regularly and adjust your targeting and ad creatives based on the results.

How to increase revenue in traffic arbitrage with Facebook Audience Network?

To increase revenue in traffic arbitrage with FAN, you need to focus on optimizing your ad performance and maximizing your ad revenue. Here are some tips to help you increase your revenue with FAN:

1. Use high-quality ad creatives: To attract more clicks and conversions, you should use high-quality ad creatives that are visually appealing and relevant to your target audience.

2. Optimize your targeting: Use Facebook's targeting options to reach the right audience based on their interests, behaviors, and demographics. This will help you increase your ad performance and generate more revenue.

3. Test different ad formats: Test different ad formats to see which ones perform best for your target audience. You may find that native or rewarded video ads work better than banner or interstitial ads.

4. Monitor your ad performance: Monitor your ad performance regularly and adjust your targeting and ad creatives based on the results. This will help you optimize your ad performance and generate more revenue.

5. Use ad mediation: Ad mediation allows you to maximize your ad revenue by displaying ads from multiple ad networks. This can help you increase your revenue and reduce your dependency on a single ad network.

Examples from practice

One example of a successful FAN campaign is the mobile game \"Coin Master\". The game used FAN to reach its target audience and generate more revenue from its advertising campaigns. By using native ads and targeting users based on their interests in mobile games, Coin Master was able to increase its ad revenue by 100% and reduce its cost per install by 30%.

Another example is the travel app \"Hopper\". The app used FAN to reach users interested in travel and generate more revenue from its advertising campaigns. By using interstitial ads and targeting users based on their travel interests and demographics, Hopper was able to increase its ad revenue by 50% and reduce its cost per install by 20%.

In conclusion, Facebook Audience Network is a powerful tool for advertisers looking to increase their revenue in traffic arbitrage. By using high-quality ad creatives, optimizing your targeting, testing different ad formats, monitoring your ad performance, and using ad mediation, you can generate more revenue and maximize your ad performance on FAN.